Kardashian Makeup Artist Mario Dedivanovic's Career Story
Mario Dedivanovic: From "Humble Beginnings" to Kim Kardashian's Makeup Artist
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Toward the end of 2019, he met Alicia Valencia, the brand's global president and an industry veteran, and together they created the first product, Master Metallics, and pitched the line to Sephora.
"We were planning on going really small — just a couple of products and launching in a few stores," Dedivanovic says. "But after the presentation, Sephora was like, 'No, no. We want a gondola, and we want you in every store.'" His first reaction was to panic and think to himself "how the heck are we doing to do this" but they made it happen. Shortly after, in 2020, Makeup By Mario launched in the midst of the COVID-19 pandemic. "It's such a blessing."
Despite crossing his biggest goal off his bucket list, Dedivanovic feels like he's just getting started: "Having the brand, I feel like I almost started my career over again," he says. "I have so many more dreams. I'm constantly manifesting."