"I tried on a liquid lipstick the other day that immediately reminded me why it's so important to have comfort matte formulas on the market. I could practically feel my lips losing moisture the longer I kept it on, and it just underscored why I have been loving the Armani Lip Power line. The product glides on with zero tugging and it wears like a satin. If you're back in your matte-lipstick era, make a beeline for this one." — AB