Popsugar Beauty Sustainability Small Beauty Businesses to Shop on Pinterest For Earth Day Pinterest Launched a Special Shop Full of Eco Beauty Picks to Support Small Businesses 16 April 2020 by Jessica Harrington Image Source: earthtuface.com As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Pinterest is supporting small businesses for Earth Day with its new shop. The curated collection is in honour of the 50th anniversary of Earth Day and features hundreds of shoppable Pins from 21 different sustainable and ethical small businesses based in the U.S — many of which are either family-owned or mission-driven and support local initiatives with every purchase. Of those 21 companies, a handful of them make clean skin-care, makeup, and body-care products using all natural ingredients. The products are vegan and cruelty-free certified, as well. Pinterest is seeing an increase in searches for "support small businesses," "eco-friendly living," "sustainable gifts," and "zero waste products" amidst COVID-19. Lauren Conrad even hand-picked her own Pinterest board for the shop containing her favourite eco-friendly products from her brand The Little Market. Check out her peppermint body scrub, as well as a few of our other favourite beauty picks for Earth Day, ahead. ILIA Beauty The Necessary Eyeshadow Palette in Warm Nude Image Source: iliabeauty.com ILIA Beauty The Necessary Eyeshadow Palette in Warm Nude ($38) is a six-pan, talc-free, cleanly-formulated eyeshadow palette made by a skin-care focussed cosmetic brand. ILIA Beauty The Necessary Eyeshadow Palette in Warm Nude $38 from iliabeauty.com Buy Now Primally Pure Charcoal Deoderant Image Source: primallypure.com The Primally Pure Charcoal Deoderant ($16) is made on a farm in California and uses all-natural ingredients like bicarbonate of soda and kaolin clay. Primally Pure Charcoal Deoderant $16 from primallypure.com Buy Now Naked Poppy Liquid Eyeliner Image Source: nakedpoppy.com The Naked Poppy Liquid Eyeliner ($18) is a vegan, clean black liquid eyeliner that really preforms. Naked Poppy Liquid Eyeliner $18 from nakedpoppy.com Buy Now Earth Tu Face Exfoliant Powder Mask Image Source: earthtuface.com This is a California-based brand created by herbalists. The Earth Tu Face Exfoliant Powder Mask ($72) is a dry formula that contains calendula and carrot and can be used as both a scrub and exfoliant. Earth Tu Face Exfoliant Powder Mask $72 from earthtuface.com Buy Now Prosperity Candle Morning Calm Image Source: prosperitycandle.com Prosperity Candle makes unique soy-blend, hand-poured candles by women artisans. The Prosperity Candle Morning Calm ($34) promotes tranquility and a peaceful state of mind. Prosperity Candle Morning Calm $34 from prosperitycandle.com Buy Now The Little Market Peppermint Sugar Scrub Image Source: thelittlemarket.com The Little Market Peppermint Sugar Scrub ($24) is an all-natural body scrub made by Lauren Conrad's brand. Every purchase goes to young mothers at Bright Endeavours in the United States. The Little Market Peppermint Sugar Scrub $24 from thelittlemarket.com Buy Now No Tox Life Bare Bones Body Tattoo Balm Image Source: notoxlife.com The No Tox Life Bare Bones Body Tattoo Balm ($10) is made by hand with a blend of moisturising ingredients like shea butter, olive oil, and coconut oil to keep your ink looking fresh. No Tox Life Bare Bones Body Tattoo Balm $10 from notoxlife.com Buy Now SustainabilityPinterestBeauty NewsBeauty ProductsNatural BeautyEarth Day