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A Timeline of Celebrity Beauty Brands by Year From 1994-2021

A Timeline of All of the Celebrity Beauty Brands That Have Launched Since the '90s

Dec 9 2021

There once was a time when it felt like every celebrity had a fragrance, from Britney Spears to Jennifer Lopez to Paris Hilton. Now, it feels like every celebrity has their own beauty brand, and it doesn't seem to be slowing down anytime soon — in fact, celebrity-owned beauty companies only seem to be picking up speed.

Rihanna (owner of Fenty Beauty and now Fenty Skin) and Kylie Jenner (of Kylie Cosmetics) were once the picture of success when it came to side hustles by way of beauty brands, but that's now become the norm. In 2020 alone, we saw more than 10 new celebrity-owned companies hit the market, and even more in 2021. Having actresses, singers, models, and athletes double as beauty brand ambassadors is nothing new, but in recent years, we've seen more celebrities break off on their own and create namesake companies, so we rounded them up in a comprehensive list ahead.

It all began decades ago. Starting with the 1990s and working up to 2021, these are all of the celebrity-owned beauty brands that have come to fruition over the last 30 years — including the ones that are no more.

Image Sources: Getty / Pascal Le Segretain, Getty / Steven Ferdman, Getty / Jamie McCarthy, Getty / Axelle/Bauer-Griffin, Getty / David M. Benett and Getty / Kevork Djansezian

1994: Iman

In 1994, supermodel Iman launched Iman Cosmetics — a colour cosmetics brand.

Image Source: Getty / Peter Kramer

2004: Jessica Simpson

In 2004, we saw the launch of Jessica Simpson Dessert Beauty, a line of edible makeup products that have since been discontinued.

Image Source: Getty / Frazer Harrison

2005: Jennifer Aniston

Jennifer Aniston helped launch popular hair-care brand Living Proof back in 2005 along with Dr. Robert Langer but cut ties with the brand in 2016 when it was sold to parent company Unilever.

Image Source: Getty / Jason Merritt

2005: Cindy Crawford

In 2005, supermodel Cindy Crawford launched her skin-care company Meaningful Beauty.

Image Source: Getty / Pascal Le Segretain

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2008: Gwyneth Paltrow

Gwyneth Paltrow launched her wellness brand Goop in 2008. Today, it's still going strong and has expanded into an entire lifestyle brand, featuring everything from skin-care products to bath soaks.

Image Source: Getty / Manny Carabel

2009: Miranda Kerr

Former Victoria's Secret angel and model Miranda Kerr launched Kora Cosmetics in 2009. The clean beauty brand is carried at Space NK.

Image Source: Getty / Erik Voake

2010: Gisele Bündchen

In 2010, the skin-care brand Seeja was launched by supermodel Gisele Bündchen, but it has since been discontinued.

Image Source: Getty / Steve Granitz

2011: Salma Hayek

Salma Hayek once had her own makeup and skin-care brand called Nuance sold exclusively at CVS in the US in 2011, but it has been discontinued.

Image Source: Getty / Michael Loccisano

2012: Kim, Khloé, and Kourtney Kardashian

For a brief moment, Kim, Khloé, and Kourtney Kardashian had a makeup line called Khroma Beauty in 2012 that featured everything from cosmetics to self-tanner, but due to legal licensing issues, it was pulled from stores a year later.

Image Source: Getty / Henry S. Dziekan III

2013: Drew Barrymore

Drew Barrymore founded Flower Beauty, a drugstore makeup brand, in 2013. Since its launch, she has expanded the brand into hair tools.

Image Source: Getty / Robin Marchant

2014: Tyra Banks

Tyra Banks founded her namesake beauty company in 2014 called Tyra Beauty. The direct-to-consumer brand was around for three years but was discontinued around 2017.

Image Source: Getty / Michael Loccisano

2015: Lindsay Ellingson

In 2015 Victoria's Secret angel and model Lindsay Ellingson developed Wander Beauty, a cosmetics brand with a focus on easy makeup solutions for people on the go. It's still going strong today and can be found at many major beauty retailers.

Image Source: Getty / Monica Schipper

2015: Kylie Jenner

In 2015, Kylie Jenner entered the beauty market and changed the industry forever with the launch of Kylie Cosmetics.

Image Source: Getty / Ethan Miller

2015: Kim, Khloé, and Kourtney Kardashian

In 2015, Kim, Khloé, and Kourtney Kardashian took another stab at launching a beauty brand — this time with Kardashian Beauty, a hair-care line, but it unfortunately never took off.

Image Source: Getty / Steve Granitz

2015: Jessica Alba

In 2015, Jessica Alba extended her brand The Honest Co. to include beauty. Honest Beauty is still very popular today in the makeup and skin-care space and is sold at Cult Beauty and Boots.

Image Source: Getty / Stefanie Keenan

2015: Ariana Grande

Ariana Grande released her first fragrance with her namesake brand Ariana Grande Fragrances in 2015. You can find her scents at the Fragrance Shop.

Image Source: Getty / Steve Granitz

2015: Eva Mendes

Eva Mendes launched an affordable makeup line called Circa Beauty in 2015 that was sold at drugstores, but it has since been discontinued.

Image Source: Getty / Pascal Le Segretain

2017: Rihanna

In 2017, Rihanna brought Fenty Beauty to life and set a new precedent for brands in terms of shade range and inclusivity.

Image Source: Getty / Caroline McCredie

2017: Kim Kardashian

Kim Kardashian launched both her makeup brand KKW Beauty and fragrance company KKW Fragrance in 2017.

Image Source: Getty / Stefanie Keenan

2017: Gabrielle Union

Gabrielle Union launched Flawless by Gabrielle Union, a textured hair-care brand, in 2017. In 2020, she announced that she had reformulated the products and relaunched with celebrity hairstylist Larry Sims, which sadly isn't available in the UK yet.

Image Source: Getty / Gabe Ginsberg

2018: Paris Hilton

Paris Hilton launched her first real beauty venture — if you don't count the many fragrances (25 to be exact) — with skin-care brand ProDNA in 2018, and you can still buy the products online.

Image Source: Getty / Cole Bennetts

2018: David Beckham

Famous football player David Beckham launched his men's grooming company House 99 in 2018.

Image Source: Getty / Chris Jackson

2019: Madonna

Madonna launched her line of ultra luxury skincare brand MDNA in 2014.

Image Source: Getty / Kevin Mazur

2019: Lady Gaga

In 2019, Lady Gaga graced us with Haus Laboratories, an electric and colourful colour cosmetics brand that is still going strong today.

Image Source: Getty / Presley Ann

2019: Millie Bobby Brown

Millie Bobby Brown launched her Gen Z-focussed beauty company Florence By Mills in 2019. You can shop her products online and at Ulta.

Image Source: Getty / David M. Benett

2019: Victoria Beckham

Spice Girl-turned-designer Victoria Beckham made her debut in the beauty industry in 2019 with her namesake brand Victoria Beckham Beauty.

Image Source: Getty / Gregg DeGuire

2019: Tracee Ellis Ross

Tracee Ellis Ross started her own textured hair-care brand called Pattern Beauty in 2019. Sadly, the products aren't yet availble in the UK.

Image Source: Getty / Rich Fury

2019: Kylie Jenner

In 2019, Kylie Jenner expanded her beauty presence from just makeup to skin care with the launch of Kylie Skin.

Image Source: Getty / Jamie McCarthy

2020: Taraji P. Henson

At the start of 2020, Taraji P. Henson launched TPH by Taraji, a vegan, clean hair brand sold at Target in the US but sadly not available in the UK.

Image Source: Getty / John Shearer

2020: Venus Williams

In 2020, Venus Williams had expanded her athletic wear brand, EleVen, into skin care with the launch of two sunscreen products. Again, the products aren't yet available to buy in the UK.

Image Source: Getty / Meg Oliphant

2020: Rihanna

Rihanna expanded her Fenty empire with a new sector called Fenty Skin in 2020.

Image Source: Getty / Steven Ferdman

2020: Lauren Conrad

Lauren Conrad brought us her namesake brand Lauren Conrad Beauty, which features a variety of lip, eye, and cheek products, in 2020 but isn't available in the UK.

Image Source: Getty / Jon Kopaloff

2020: Selena Gomez

After much anticipation, Selena Gomez launched her makeup line Rare Beauty at Sephora in 2020 in the US. We're waiting with bated breath for the UK launch.

Image Source: Getty / Axelle/Bauer-Griffin

2020: Kristen Bell

In an effort to make CBD skin care more readily available, Kristen Bell launched Happy Dance with Lord Jones, a CBD body-care and skin-care brand, 2020. The brand hasn't yet launched here in the UK.

Image Source: Getty / Michael Kovac

2020: Pharrell Williams

In 2020, Pharrell Williams surprised us with the announcement of his skin-care brand Humanrace, which was a near instant sell out.

Image Source: Getty / Kevork Djansezian

2020: Alicia Keys

Alicia Keys entered the beauty and wellness space with the launch of the gorgeous Keys Soulcare in 2020.

Image Source: Getty / Jon Kopaloff

2020: Issa Rae

Issa Rae became the official co-owner of Sienna Naturals — a natural hair-care brand formulated for women with textured hair in 2020. The brand is currently in the process of restocking after selling out three times. The brand hasn't yet launched here in the UK.

Image Source: Getty / Amy Sussman

2021: Jennifer Lopez

Jennifer Lopez made all of our dreams come true when she announced she would be launching a skin-care brand on Jan. 1, 2021 called JLo Beauty. We're still waiting patiently for the brand to launch here in the UK.

Image Source: Getty / John Shearer

2021: Rosie Huntington-Whiteley

Former Victoria's Secret angel and model Rosie Huntington-Whiteley is launched Rose Inc, a minimalist, effortless beauty brand.

Image Source: Getty / Jon Kopaloff

2021: Halsey

In January of 2021, Halsey surprised fans completely out of the blue with the launch of their new makeup brand About-Face, which carries a full line of colour cosmetics products.

Image Source: Getty / Kevin Mazur

2021: Dolly Parton

In the spring of 2021, Dolly Parton launched a new fragrance called Dolly by Dolly Parton. It's an amber floral scent.

Image Source: Getty / Jason Kempin

2021: Priyanka Chopra Jonas

Priyanka Chopra Jonas launched a hair-care brand called Anomaly exclusively at Target in January 2021 in the US. We're still waiting for the brand to launch in the UK.

Image Source: Getty / ALBERTO PIZZOLI

2021: Madison Beer

On June 22, 2021, Madison Beer's skin-care brand with Vanessa Hudgens, Know Beauty, launched with a 17-piece collection. The brand uses your DNA to create a skin-care regimen for you. It's yet to launch in the UK.

Image Source: Getty / Jon Kopaloff

2021: Vanessa Hudgens

Vanessa Hudgens launched Know Beauty with fellow cofounder Madison Beer on June 22, 2021.

Image Source: Getty / Jamie McCarthy

2021: Becky G

On June 25, 2021, Becky G launched a makeup brand inspired by her Mexican heritage called Treslúce Beauty. Again, we're yet to be able to purchase the colourful products here in the UK.

Image Source: Getty / Jon Kopaloff

2021: Naomi Osaka

Naomi Osaka announced on April 27, 2021, that she was launching a skin-care brand called Kinlò to "protect and rejuvenate melanated skin tones." The products launched in the autumn and include sunscreen, fact mists, and eye cream. There's no news of the line coming to the UK unfortunately.

Image Source: Getty / Darrian Traynor

2021: Jonathan Van Ness

Hairstylist, groomer, and beloved Queer Eye star Jonathan Van Ness took everything he knows and poured it into his own hair brand called JVN. The lineup launched on Aug. 31, 2021, and includes a total of 10 products, from shampoos to conditioners to leave-in cream stylers.

Image Source: Getty / Tommaso Boddi

2021: Ariana Grande

While Ariana Grande has quite a few fragrances under her belt, she's never ventured into the cosmetics category — until now. On Sept. 9, 2021, the singer announced the launch of R.E.M. Beauty, a makeup brand that had been two years in the making. She told Allure that while the products are still in formative stages, they will draw inspiration from '50s, '60s, and '70s glamour.

"I've always pictured myself in a different time period," she said. "I've always wanted to wear that makeup, wear that hair, wear those outfits, be those performers."

Image Source: Getty / Steve Granitz

2021: Jennifer Aniston

While the Friends alum had previously co-owned hair brand Living Proof from 2005 until the company was sold to Unilever in 2016, this year, Jennifer Aniston ventured out on her own with a new hair-care company called LolaVie. It launched with a single product: the Glossing Detangler, which our editors can attest is worth the hype.

Image Source: Getty / Steve Granitz

2021: Lori Harvey

In October 2021, Lori Harvey launched a skin-care line dedicated to people with skin like hers: sensitive and prone to rosacea. The initial release of SKN by LH includes five products — a cleanser, a toner, a serum, an eye cream, and a moisturiser — and those five products encompass Harvey's everyday routine, nothing more, nothing less (for now).

Image Source: Getty / Taylor Hill

2021: Ellen DeGeneres

Comedian and longtime TV host Ellen DeGeneres partnered with friend and beauty-industry veteran Victoria Jackson to launch Kind Science, a skin-care brand dedicated to all ages (the youngest being "kindergarten," DeGeneres joked during a press event for the launch).

Image Source: Getty / Daniele Venturelli

2021: Billie Eilish

In Billie Eilish's first venture into the beauty industry, the singer teamed up with fragrance parent company Parlux to release a first perfume called Eilish, a blend of vanilla, tonka bean, and musks. It hit the market in November 2021.

In an interview with POPSUGAR, she said, "It sounds like a lot, but I want you to be sexually attracted to yourself when you wear this perfume. That's really how I feel. I want people to feel obsessed with themselves and infatuated with themselves and feel like they're unstoppable, and also comfortable and beautiful. I want people to feel in love with themselves."

Image Source: Getty / Max Mumby/Indigo

2021: Harry Styles

In November 2021, Styles announced the launch of his own beauty brand, Pleasing, which features four nail-polish shades housed in beautiful, circular-shaped bottles and marble-effect dome caps. He has been painting his nails for years, and thanks to his nail tech Jenny Longworth, he's been experimenting with all kinds of nail art throughout the years — which is what makes his venture into the beauty world with Pleasing all the more fitting. The initial launch also includes the Pearlescent Illuminating Serum, a hydrating primer that gives skin a brightness and glow, and the Pleasing Pen, a dual-ended hydrating eye serum and matte lip oil.

Image Source: Getty / Anthony Pham

2022: Scarlett Johansson

In June 2021, news broke that Scarlett Johansson is planning to launch a skin-care brand in early 2022. Very little information is known about the brand, but Johansson said in a press release, "I've been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self-care from my early teenage years. Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty."

Image Source: Getty / Amy Sussman

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