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Boots has had a pretty phenomenal 18 months. The health and beauty retailer has introduced well over 50 new brands and launched countless initiatives, including its Makeup Exchange Policy, a partnership with The Hygiene Bank, and a beauty product recycling scheme. It looks like 2021 is going to be just as impressive when it comes to beauty at Boots, because there are some epic new brands and products landing in stores and online this year.
The continuing expansion of brand offerings at Boots comes as part of the huge 2020 beauty reinvention, which included the revamping of 60 Boots beauty halls across the United Kingdom, in an effort to move away from traditional beauty counters and replace them with interactive stations. Obviously the pandemic has had a huge impact on Boots and this new interactive strategy, but the health and pharmacy retailer quickly switched gears by offering customers the same service virtually with its successful beauty consultations. Despite the challenges this year might bring, the brand is already setting us up for some great beauty shopping moments.
So, whether you're a grab-and-go-whilst-picking-up-a-prescription buyer or an endless-online-scroll beauty shopper, there are plenty of new products launching at Boots this year to get you excited. Check out the new brands that are launching in the first half of 2021 at Boots, ahead.