In November 2021, Styles announced the launch of his own beauty brand, Pleasing, which features four nail-polish shades housed in beautiful, circular-shaped bottles and marble-effect dome caps. He has been painting his nails for years, and thanks to his nail tech Jenny Longworth, he's been experimenting with all kinds of nail art throughout the years — which is what makes his venture into the beauty world with Pleasing all the more fitting. The initial launch also includes the Pearlescent Illuminating Serum, a hydrating primer that gives skin a brightness and glow, and the Pleasing Pen, a dual-ended hydrating eye serum and matte lip oil.