While Ariana Grande has quite a few fragrances under her belt, she's never ventured into the cosmetics category — until now. On Sept. 9, 2021, the singer announced the launch of R.E.M. Beauty, a makeup brand that had been two years in the making. She told Allure that while the products are still in formative stages, they will draw inspiration from '50s, '60s, and '70s glamour.
"I've always pictured myself in a different time period," she said. "I've always wanted to wear that makeup, wear that hair, wear those outfits, be those performers."