Popsugar Entertainment Christmas John Lewis Christmas Advert 2018 The 2018 John Lewis Christmas Advert Is Here, and Twitter Is Totally Divided 18 November 2018 by Morgane Le Caer Every single season without fail since 2007, the great British public eagerly awaits for the unveiling of the John Lewis Christmas advert. This year, the retailer enlisted the help of Elton John, who can be seen playing his first hit single "This Is Your Song" on the piano. As we go back in time, the video shows some of the most defining moments of Elton's career, including the year when he got a gift that changed his life forever. Of course, internet users immediately shared their reactions on social media, and let's just say that the opinions are once again divided. While some truly enjoyed it and shed a few tears, others found it wasn't Christmassy enough, a few thought it looked too much like an ad for the upcoming biopic Rocketman, and some even found a way to use it to poke fun at the government. Read on to see what Twitter had to say about #EltonJohnLewis. Related: 19 Christmas Adverts That Have Turned Us Into Emotional Wrecks This Year Well, I cried. It’s lovely. Full of sentiment.— Emma A (@EmmaAndrew73) November 15, 2018 1 / 13 Good luck to John Lewis trying to shift cuddly Elton John toys this year. #eltonjohnlewis— Jono Read (@jonoread) November 15, 2018 2 / 13 *watches john lewis advert* My brain:Don’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itDon’t say itMe: pic.twitter.com/672mBW7G1z— Pummell (@Matt_pummell) November 15, 2018 3 / 13 Some joy amongst all that #Brexit stuff.Well done Elton John Lewis & Partners #EltonJohnLewis— Stuart Clarkson (@Stuart_Clarkson) November 15, 2018 4 / 13 Okay so the John Lewis ad might have Elton John in it, but there's no child flinging themselves at an electrical socket - 4/10 #eltonjohnlewis #JohnLewisChristmasAdpic.twitter.com/gXv1rF71MN— Daniel Walsh (@DanielWalsh12) November 15, 2018 5 / 13 Them: opens a 3 pack of John Lewis briefs on Christmas Day Me: and you can tell everybodyThem: oh god n--Me: this is ya thooonngg #eltonjohnlewis— Helen Gradwell (@HelenGradwell) November 15, 2018 6 / 13 Nobody hates orangutans more than John Lewis right now.— Romesh Ranganathan (@RomeshRanga) November 15, 2018 7 / 13 Beautiful, perfect, genius, nailed it ❤️— RUTH (@Xx_Ruthie) November 15, 2018 8 / 13 Genuinely thought the John Lewis Christmas advert was an ad for Elton John's biopic Rocket Man 🤔 #EltonJohnLewis pic.twitter.com/QpdFn7Kvq2— Shay 🌙🔮🦇 (@NerdyGirlShay) November 15, 2018 9 / 13 Theresa May: “Ooh, that John Lewis ad is wonderful. I do love Elton John.” Aide: “We should do a press release. It’ll be a good diversion. What’s your favourite Elton song?” May: “I’m Still Standing.”Aide: “Oh. What’s your second favourite?”— Ian Hyland (@HylandIan) November 15, 2018 10 / 13 John Lewis' PR team thinking they'd picked a quiet day in news to release their Christmas advert 😂 pic.twitter.com/mJcUBs9hzx— Jono Read (@jonoread) November 15, 2018 11 / 13 Was determined not to cry this year but no full on blubbering 😭— zoe johnson (@zoejohnson0) November 15, 2018 12 / 13 John Lewis & Partners Christmas Ad 2018 - #EltonJohnLewis 🎹 13 / 13 ChristmasTwitter ReactionsJohn LewisTV