In case you missed it, the much-anticipated John Lewis Christmas advert has finally been released, and although I doubt anyone can deny how adorable Edgar the dragon is, people definitely have feelings about this year's festive video.
With over one million views in under 24 hours, fans (as well as those not in favour of a sentimental festive TV ad) flocked to Twitter to share their thoughts and feelings on the two-and-a-half-minute clip. They've also compared it to other TV ads airing this year and ranked it alongside past John Lewis favourites.
While many loved Excitable Edgar (personally, I wish the charming Edgar wellies came in more adult sizes), tweeting, "I'm sat here crying enough tears to extinguish Edgar's flames," others were, well, not so keen. Some compared it to Game of Thrones, while there are many sparing a moment for @JohnLewis, a man from Virginia who gets mistagged every year in relation to the Christmas ad.
Read on to see some of the best Twitter reactions from the John Lewis Excitable Edgar Christmas ad so far. It sure has the nation talking.