One vice president from Warner Bros. imagined Archie travelling through time and Louis C.K. playing the redheaded protagonist. Writer Roberto Aguirre-Sacasa and director Jason Moore took a few weeks to unravel and explore this idea, but ultimately decided that a high-concept Archie film was not something they wanted to tell, Aguirre-Sacasa explained during The CW's 2017 Winter Television Critics Association panel.