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Dior Cruise Collection 2020

The Dior Cruise Show Took Us on a Literal and Figurative Journey to Marrakech

With Plenty of Rich, Embellished Gowns

The biggest names in the fashion industry took a trip to Morocco this week, when Maria Grazia Chiuri invited guests to the incredible Palais El Badi in Marrakech for the Dior Cruise 2020 show. The atmospheric grounds of the ancient palace were transformed into a runway, as models walked around the courtyard pool, which was lit with torches and bonfires to light up the night for the evening show. With the likes of Lupita Nyong'o, Jessica Alba, and Karlie Kloss in the front row, the designer presented a collection that travelled across continents, paying homage to pan-African craftsmanship and traditions, fusing them with heritage Dior hallmarks and new ideas.

The fashion house called on experts in African fashion and design to ensure this was a show that focussed on cultural appreciation, not cultural appropriation. French anthropologist Anne Grosfilley assisted the designer as she researched and developed the collection, introducing her to some of the collaborators who helped with elements like the wax prints. Keep reading for all you need to know about the show.

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