Fashion Trends July 2019
The Shopping Bug Bit Us This July — Here's What We're Buying
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Could we be any more excited to shop this July? I don't think so. It's the ultimate time to purchase those swimsuits you've been eyeing for the beach days you'll never get back, and now is also the right moment to get playful with your accessories (read: chunky statement earrings and trendy sandals that'll do justice to all your flirty little dresses). Hey, if you're not thinking about the details, how are you going to master that perfect Instagram shot?
We've discovered so many new brands that we're into this month. Silvae makes awesome dresses and tops that come in sheer, gauzy fabrics and are layered over proper slips (I want to try the lime green colorway!), and one editor geeked out over a pair of bandana-wrapped shoes from Arizona Love. If you hop on the bandwagon and shop from this well-rounded list we provided, we promise you'll have people coming up to you at BBQs begging for the deets on your outfit. Scroll ahead to pick up bags that will lend you a pop of colour or act as a conversation starter, mommy-and-me sets, and breezy trousers you never knew you needed — until now, of course.
Maisonette x Cynthia Rowley Mommy and Me Daybreak Wetsuits
"I swore I wouldn't be one of those 'mommy and me' moms, but the Cynthia Rowley wetsuits for the brand's Maisonette collaboration are too cool. The Daybreak Wetsuit ($295) just shot to the top of my holiday wish list." — Hannah Weil McKinley, director, Fashion & Shop
Solid & Striped The Bianca
"The bandana silhouette on the Solid + Striped The Bianca Two-Piece ($94, originally $158) reminds me of my youth, and I love the superstrappy bottoms that feel a touch sexy. While this design comes in so many prints, this is the most fabulous of them all, IMO." — Sarah Wasilak, editor, Fashion
Arizona Love Trekky Bigout Blue Yellow Bandana Sandals
"I came across this adorable, Paris-based brand on Instagram and was immediately shook — as a girl who grew up in Arizona, let's just say I've seen my fair share of Tevas and bandanas, but never in such a stylish combination. Since I'm very much here for the 'ugly' sandal trend, consider me sold on this Arizona Love Trekky Bigout Blue Yellow Bandana ($185) style." — Laura Lajiness, senior editor, Fashion
Maui Jim Sandy Beach 55mm Polarized Semi Rimless Sunglasses
"For me, '90s sunglasses start and end with Maui Jim, a brand my dad used to wear. I think the vintage brown colorways are awesome, and I'm so ready to start rocking these Maui Jim Sandy Beach 55mm Polarized Semi Rimless Sunglasses ($189) everywhere." — SW
Rails Thea Jewel Stripe Linen Top
"This Summer, I'm building out my assortment of linen pieces, and I love the playfulness of this Rails Thea Jewel Stripe Linen Top ($148). It's a classic shape with updated details that feel fresh and modern. It's effortless with everything from wide-leg trousers to loose-fitting jeans and denim skirts." — LL
La Ligne Katie Lou Dress
"I adore La Ligne's beautifully crafted lineup of striped tees, but this month, I only have eyes for this La Ligne Katie Lou Dress ($325). With a cardigan or a jean jacket, it will become my uniform for the rest of Summer." — HWM
Cult Gaia Tria Earring
"How can you not be fascinated by the Cult Gaia Tria Earring ($108)? This is the type of accessory I always reach for — no rings, bracelets, or anklets necessary — just good old-fashioned fun earrings that are reminiscent of the '60s." — SW
Jules Smith In Chains Necklace
"Call it the Kardashian effect, but ever since spying Kim in a cool, chunky chain, I keep picturing my white tank tops and t-shirts dressed up with a chain like this Jules Smith In Chains Necklace ($70)." — HWM
Mlouye Studio Primrose Yellow Bag
"I've been dying for a new, fun bag, and this just-launched "Mlouye Studio Primrose Yellow Bag ($385) screams 'Summer!' I'll be wearing it with everything from tees and white jeans off duty to dresses and skirts for events." — LL
Self-Portrait Yellow Logo Bikini
"What's better than the warm weather? Lying out in the sun wearing this sunny Self-Portrait Yellow Logo Bandeau Bikini Top ($101) and Self-Portrait Yellow Logo Bikini Bottoms ($76)." — Nikita Ramsinghani, associate editor, Fashion
KkCo Camp Short
"I came about this sustainably minded LA-based brand on Instagram and immediately became obsessed. Though streetwear is usually outside my comfort zone, I love the masculine-feminine aesthetic of the collection and can't stop thinking about these KkCo Camp Shorts ($145). I'm excited to offset them with a feminine top and strappy sandals." — LL
Cult Gaia Soleil Heel
"I'm a huge fan of the strappy heel movement. Just look at how pretty these Cult Gaia Soleil Heels ($388) are. They even come with a cool bamboo heel." — NR
Sézane Annie Dress
"When it comes to my Summer wardrobe, I wear either one of two outfits: an airy blouse or tank with slouchy jean shorts, or a floaty dress (either maxi or midi). I love the pastel stripes on this Sézane Annie Maxi Dress ($200), as well as the special little details like the tie straps and horizontal seams that run across the length." — Sophia Panych, content director, UK
Mother The Tomcat Kick Fray Short
"I've been living in these Mother The Tomcat Kick Fray Shorts ($228) the past week, and they're the perfect length. I think I'm going to have to buy these in every colour!" — NR
H&M Tiered Beach Tunic
"I'll admit straight away that I have no intention of limiting this airy H&M Tiered Beach Tunic ($50) to the beach. It's lightweight, oversize, and in a cute khaki leopard print, and I plan on living in dresses like this one on those hot and humid London days in July." — Ange Law, assistant editor, UK
Chanel Round Sunglasses
"When Taylor Swift dropped her celebrity-filled 'You Need to Calm Down' music video, she reminded me of how much I wanted pearl-studded sunglasses. This pair of Chanel Round Sunglasses ($780) is painfully chic — and obviously a huge investment, so it's definitely one of those items that will just sit there on my wish list all summer." – SP
Simon Miller Beep Thong Sandal
"I am all about the flip-flop heel trend, and I especially love how the heel on the Simon Miller F106 Beep Thong 45mm ($370) juts out just a touch, making for a silhouette that's still playful, even in black." — SW
Vrai & Oro Shimmer Chain
"I'm super into minimal, layered necklaces at the moment, and this delicate Vrai & Oro Shimmer Chain ($155) is the ideal version I can wear with everything, even swimwear!" — LL
Christy Dawn The Dahlia Dress Blush Thistle
"Christy Dawn is one of my favourite sustainable fashion brands out of California, and this brand-new Christy Dawn The Dahlia Dress in Blush Thistle ($208) is calling my name, coming in my favourite colour of the moment, pink, with voluminous sleeves and a midi length. Kind of wondering why it wasn't named 'The Laura,' but I'll let it slide." — LL
H&M Wide Trousers
"I discovered last year that H&M makes the best wide-leg trousers, and I've gotten so many compliments when wearing the printed pair I bought last year. This time around, I've got my eye on these cute yellow H&M Wide Trousers ($25)." — Gemma Cartwright, senior editor, UK
Nanushka Sasha Terry Knit Wrap Skirt
"There's something so flattering about a wrap skirt, and this Nanushka Sasha Terry Knit Wrap Skirt ($307) comes in the perfect fabric." — NR
Zac Zac Posen Lacey Pearl Frame Clutch
"Sarah actually spotted this Zac Zac Posen Lacey Pearl Frame Clutch ($695) and DMed it to me, saying it's the perfect bag for my upcoming wedding. I couldn't agree any more." — NR
Chanel PVC Mules
"The only thing that could make these Chanel PVC and Lambskin Mules ($975) better is a fresh, festive red pedicure." — HWM
Markarian Harlow Sequin-Embellished Empire Dress
"I'm in love with everything Markarian does. Its latest Resort 2020 collection has already been worn by Priyanka Chopra. I personally can't get enough of this stunning Markarian Harlow Sequin-Embellished Empire Dress ($2,395)." — NR
& Other Stories Knotted Leather Lace Up Sandals
"For me, a pair of strappy black leather sandals is one of the most important pieces of my wardrobe. I can pair them with cropped jeans or a pair of shorts, with a casual sundress, or even as a way to dress down a fancier maxi dress. The pair I've owned for two years just broke last weekend (I had to hobble home on the tube with one of them tied precariously to my foot), so I need a replacement. The & Other Stories Knotted Leather Lace Up Sandals ($99) definitely fit the bill." – SP
Silvae Maria Dress
"Lime is such a bright, in-your-face colour, but I love what happens when you splash it onto a modest, knee-length silhouette that includes a sheer overlay. The Silvae Maria Dress ($360-$380) is a real showstopper." — SW
