You've Got to Be Kitten Me — Levi's New Hello Kitty Collection Is Too Cute For Words
Prepare yourselves for a nostalgia overload, courtesy of Levi's. The beloved denim brand has teamed up with Sanrio to debut its first-ever Hello Kitty-themed clothing collection, and it's sure to transport you right back to your childhood days. Designed for women and girls in honour of the animated character's 45th anniversary, the range features the coolest streetwear-inspired pieces, including baggy overalls, patch-adorned jackets, oversize hoodies, and even a patterned waist bag. Oh, and there's even a pair of jeans emblazoned with two of Hello Kitty's signature red bows!
A selection of the Levi's x Hello Kitty line will be available to shop in Levi's stores and online starting August 1. Ahead, scope out the fun campaign images and zoom in on every product to decide which items you have your eyes on before the release. Dibs on the denim jackets!