Fashion Collections Celebrating the World Cup 2023
These Fashion Brands Are Celebrating the Women's World Cup With Exclusive Collections
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Football fans have a lot to get excited about this summer. After months of anticipation, the 2023 FIFA Women's World Cup officially kicked off this week in the host countries of Australia and New Zealand, and it's set to feature a bevy of nail-biting matchups that will culminate in the event's final game, taking place on Aug. 20. The competitive showcase — which only happens once every four years — brings together some of the best players and teams from around the world for a high-energy showdown that puts the spirit of the sport on full display, all while delivering a number of surprises and heartbreaks along the way.
To celebrate the momentous tournament, dozens of major fashion brands and retailers have tapped into the excitement surrounding the event via an array of exclusive products, limited-edition collections, and even a few unexpected collaborations — all designed to commemorate the 2023 Women's World Cup and help viewers look the part of a bona-fide football fan. Labels like Mejuri and Stoney Clover Lane have partnered exclusively with the US Women's National Team on unique fashion collections, while activewear brands like Nike, Adidas, and Football.com have introduced designated hubs where fans can shop for things like official FIFA gear, football cleats, athletic jerseys, and more.
Ahead, we curated a guide to the best 2023 Women's World Cup fashion collections, with pieces that'll help you kick off your next watch party in style.
An Official World Cup T-Shirt
Outerstuff FIFA 2023 Women's World Cup Event Tee ($28)
Amazon is getting into the spirit of the game with a dedicated hub for the 2023 Women's World Cup, aptly called "Football Fan Central." The space serves as a convenient shopping destination for fans who are looking to stock up on everything from official FIFA merchandise to cool football fashion essentials (think cleats, athletic shorts, etc.), and so much more.
A Football-Inspired Accessory
Mejuri x US Football Necklace ($168)
Mejuri is just one of several fashion brands that has formed a collaboration with the U.S. women's football team in order to highlight their participation in the FIFA World Cup — and champion the next generation of football superstars, in the process. The accessories label just debuted a limited-edition 18k gold vermeil necklace which draws inspiration from the hexagonal shape of a football ball, and also represents the deep bond between teammates. Best of all, the limited-time campaign even features sisters Gisele and Alyssa Thompson, who the brand dubbed as being "the next generation of football disruptors."
A Patriotic Football Cleat
Adidas X CrazyFast USA.1 FG Firm Ground Football Cleat ($260)
It's only fitting that America's leading football retailer — aka Football.com — is celebrating the beginning of the 2023 Women's World Cup with a shopping hub that features a wide array of football gear. From official FIFA jerseys to Premier League football balls and even patriotic cleats (like this Adidas shoe which features splashes of the American flag all throughout), there are so many cool pieces that are bound to help you celebrate the sporting showcase in style.
A Sporty Tote Bag
Stoney Clover Lane U.S. Football Classic Denim Tote Bag ($309)
Stoney Clover Lane is just one of five unique brands that has partnered exclusively with the U.S. Women's National Team on an exclusive World Cup collection. For this limited-time line, football fans and shoppers alike can score on darling pieces that range from travel pouches to adorable, patch-adorned tote bags like this large accessory. Plus, even if you don't have the budget to splurge on one of the Stoney Clover Lane's coveted travel pieces, you can stock up on U.S. football patches which can be added to bags, denim jackets, and more.
Cool Athletic Shorts
Able Made x Burberry Blake Short ($150)
Arriving just in time to commemorate the beginning of the 2023 Women's World Cup, Able Made — a sustainable and sporty U.S.-made clothing brand — has partnered with Burberry on a limited-edition collection that uses upcycled fabrics from the brand to create luxurious, long-lasting pieces, all of which are designed with style and movement in mind. We love the elevated look of these Bermuda-like shorts, which even feature a cool football-inspired design on the front. Plus, in an effort to continue supporting the next generation of football stars, Able Made also donates a portion of all profits to initiatives that champion healthy lifestyles for youth athletes.
A Patterned Football Jersey
Nike USWNT 2023 Stadium Home Dri-FIT Football Jersey ($95)
Nike recently unveiled its official kits for the 2023 Women's World Cup, which features a number of sporty-chic jerseys that are all uniquely designed to honour the identities, cultures, and histories of the competing countries the brand will be working with for the tournament — including the USA, Brazil, Nigeria, England, Portugal, and more.
An Everyday Bucket Hat
Samii Ryan USA Bucket Hat ($45)
Okay we're completely obsessed with this sporty bucket hat from Samii Ryan. The cool, USA-inspired accessory is just one of many pieces that are currently available to shop from the brand's limited-edition 2023 Women's World Cup fashion collection. In partnership with U.S. Football, the label debuted a number of new pieces that will seriously help you elevate your next watch party outfit.
A Staple Shoe
Adidas Samba OG Shoes ($100)
You don't have to be a bonafide football fan to appreciate the classic appeal of a pair of Samba shoes — but let's be real, it definitely helps. The Adidas trainers are one of the brand's most staple shoes, and they're also just one of many football essentials you can currently stock up on from the brand.
An Elevated Football Jersey
Wildfang x Togethxr 2023 Jersey ($78)
The latest collection from Wildfang x Togethxr is truly the summer collaboration we never knew we needed — but now we can't imagine our World Cup celebrations without. Inspired by the 2023 Women's World Cup, these two female-founded brands have joined forces on an exclusive (and thoughtfully designed) jersey that you can wear to your next World Cup watch party and long afterwards, too.
A Cosy Hoodie
Round21 Official USWNT Players Association Hoodie ($80)
If you're not yet familiar with Round21, we're happy to confirm that it's truly one of the coolest brands on the market right now. The label works exclusively with athletes to create sports-inspired products which celebrate the individuality of each player through artistic apparel and collectible items. The brand's latest collection comes in the form of a collaboration with the U.S. Women's National Team and players Megan Rapinoe, Alex Morgan, Crystal Dunn and Kelley O'Hara. This sporty sweatshirt is just one of many styles you can score through the limited-time collab.
