Popsugar Fashion Celebrity Fashion Gen Z's Vintage Shopping Habits and Designer Must Haves The 9 Most Popular Designers Gen Z Is Shopping Vintage 26 August 2021 by Sarah Wasilak View this post on Instagram A post shared by @lanacondor As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Shopping sustainably is important to Gen Z, and that's no secret. With retailers like What Goes Around Comes Around, Sami Miro Vintage, and The RealReal making it easier than ever to buy secondhand online, investing in vintage is an easy, sensible way for fashion enthusiasts to protect the environment. It's also pretty rad to own a piece of merchandise that not many others will have. Celebrities like Zendaya, Olivia Rodrigo, Emma Chamberlain, and Bella Hadid have their stylists help them pull from the Y2K archives to make for some of the most shared moments on social media. And just like that, the cool factor becomes clear. If you're thinking about hopping on the bandwagon and choosing preowned accessories instead of buying new, we thought you might be interested to know which luxury brands are most popular among young people right now. We talked to our friends at The RealReal, who used their data to help us uncover the most coveted gems on the site. Not only can we confirm that vintage demand rose 118 percent year over year among Gen Z (an increase greater than any other age demo), but we also know exactly what makes for the most enticing addition to their wardrobes. Read ahead to get the lowdown, then shop a wish list of hot-ticket items that fit the bill. Related: Instagram Thrifting Is a Thing, and I Found the Best Places to Shop 1 Chanel View this post on Instagram A post shared by Maude Apatow (@maudeapatow) Classic Chanel flap bags like Maude Apatow's are the most popular, but jackets, shoes, and oversize square Chanel sunglasses are next in line. 2 Louis Vuitton View this post on Instagram A post shared by emma chamberlain (@emmachamberlain) The #1 most coveted Louis Vuitton item is a handbag à la Emma Chamberlain, who's a friend of the brand, but luggage and wallets don't fall far behind. 3 Gucci View this post on Instagram A post shared by barbie ferreira (@barbieferreira) Gucci shoulder bags are a go-to silhouette right now, but young people are also searching enthusiastically for sleeveless Gucci shirts (think crop tops and tanks) and pretty much every other accessory you can think of — from sunglasses to slides. Barbie Ferreira went for the latter. 4 Dior View this post on Instagram A post shared by Bella 🦋 (@bellahadid) Vintage Christian Dior purses, especially the ever-popular Saddle bag, are number one. But Dior tops, like the one Bella Hadid wears here, are also on the rise. 5 Fendi View this post on Instagram A post shared by @lanacondor Fendi is the fifth most-popular designer, with many people most excited about the archival Baguettes. 6 Prada View this post on Instagram A post shared by SALEM (@salemmitchell) Prada handbags are also in high demand, but especially the little nylon pouches you can swing on the shoulder. 7 Hermès View this post on Instagram A post shared by S K A I (@skaijackson) The Birkin and the Kelly bag are most popular from the Hermès camp. Skai Jackson's original Kelly was actually sourced from Emotional World Vintage. 8 Bottega Veneta View this post on Instagram A post shared by DUA LIPA (@dualipa) We can spot a Bottega bag anywhere, and we're sure Dua Lipa can too. The Intrecciato shoulder bag is the most popular style from the brand. 9 Celine View this post on Instagram A post shared by lexi underwood (@officiallexiunderwood) Celine handbags — mostly with top handles — are also staying relevant, and Lexi Underwood got the memo. 10 Vintage Chanel Small Shearling Accordion Flap Bag Image Source: therealreal.com Vintage Chanel Small Shearling Accordion Flap Bag ($1,725) Vintage Chanel Small Shearling Accordion Flap Bag $1,725 from therealreal.com Buy Now 11 Vintage Gucci Scoop Neck Top Image Source: therealreal.com Vintage Gucci Scoop Neck Top ($251) Vintage Gucci Scoop Neck Top $251 from therealreal.com Buy Now 12 Vintage Louis Vuitton Monogram Canvas Zippy Continental Image Source: whatgoesaroundnyc.com Vintage Louis Vuitton Monogram Canvas Zippy Continental ($950) Vintage Louis Vuitton Monogram Canvas Zippy Continental $950 from whatgoesaroundnyc.com Buy Now 13 Vintage Gucci Rubber Slides Image Source: therealreal.com Vintage Gucci Rubber Slides ($275) Vintage Gucci Rubber Slides $275 from therealreal.com Buy Now 14 Vintage Christian Dior Blue Denim Floral Saddle Bag Image Source: whatgoesaroundnyc.com Vintage Christian Dior Blue Denim Floral Saddle Bag ($2,636) Vintage Christian Dior Blue Denim Floral Saddle Bag $2,636 from whatgoesaroundnyc.com Buy Now 15 Vintage Bottega Veneta Hobo Intrecciato Bag Image Source: shop.rebag.com Vintage Bottega Veneta Hobo Intrecciato Bag ($1,090) Vintage Bottega Veneta Hobo Intrecciato Bag $1,090 from shop.rebag.com Buy Now 16 Fendi Pre-Owned FF Logo Plaque Shoulder Bag Image Source: farfetch.com Fendi Pre-Owned FF Logo Plaque Shoulder Bag ($1,477) Fendi Pre-Owned FF Logo Plaque Shoulder Bag $1,477 from farfetch.com Buy Now 17 Prada Re-Edition 2005 Shoulder Bag Tessuto Small Black Image Source: shop.rebag.com Prada Re-Edition 2005 Shoulder Bag Tessuto Small Black ($2,070) Prada Re-Edition 2005 Shoulder Bag Tessuto Small Black $2,070 from shop.rebag.com Buy Now 18 Hermès 2002 Rare Three-Tone Kelly Bag Image Source: resee.com Hermès 2002 Rare Three-Tone Kelly Bag ($7,651) Hermès 2002 Rare Three-Tone Kelly Bag $7,651 from resee.com Buy Now 19 Vintage Céline Medium Luggage Phantom Tote Image Source: therealreal.com Vintage Céline Medium Luggage Phantom Tote ($1,150) Vintage Céline Medium Luggage Phantom Tote $1,150 from therealreal.com Buy Now Celebrity FashionStreet StyleShoppingSustainable FashionFashion ShoppingLuxury FashionCelebrity InstagramsFashion InstagramsVintageChanel