Popsugar Fashion Shoppable Kim Kardashian Is the Face of Balenciaga's New Campaign Naturally, Kim Kardashian Is the New Face of Balenciaga 1 February 2022 by Shelcy Joseph Image Source: Courtesy of Balenciaga As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. Kim Kardashian is the face of Balenciaga's new campaign, and while it's an exciting announcement for the founder of Skims, the news won't come as a surprise to longtime fashion observers. Considering her relationship with Balenciaga's creative director, Demna Gvasalia, it feels like the culmination of many public moments we've seen last year: most notably at the 2021 Met Gala, which was the probable precursor of a new, all-covered Balenciaga uniform for the business mogul. We later saw an iteration at the People's Choice Awards, when she announced that she passed her baby bar exam, and during the family Christmas photo shoot. It's safe to say that Demna's designs are the 41-year-old star's go-to these days. Shot on location by Stef Mitchell in her Calabasas home, Kardashian models three distinct ready-to-wear looks that feel authentic to her personal style. In one image, she poses in a black catsuit with one of the brand's most popular bags, La Cagole in neon green. In the second, she's a businesswoman in a leopard print coat, knife boots, and a black La Cagole in hand. In the third, she fully transforms into a Balenciaga muse in a signature oversize coat with sharp shoulders, finished with dark sunglasses, pointy boots, and the mini Hourglass handbag resting at her side. Considering Kardashian's celebrity, the campaign cements Balenciaga's position as one of the most culturally relevant luxury brands today. Also starring in the ads are French actress Isabelle Huppert and the models Tommy Blue and Marie-Agnès Diene. Read on for the images, as well as some of the pieces and accessories featured. Related: Kim Kardashian Accepts Her Fashion Icon Award in Balenciaga and Big Sunglasses — What Else? Kim Kardashian For Balenciaga Image Source: Courtesy of Balenciaga Balenciaga Hourglass Coat Image Source: balenciaga.com Balenciaga Hourglass Coat (£2,400) Balenciaga Hourglass Coat £2,400 from balenciaga.com Buy Now Balenciaga Hourglass Small Handbag in White Image Source: balenciaga.com Balenciaga Hourglass Small Handbag in White (£1,890) Balenciaga Hourglass Small Handbag in White £1,890 from balenciaga.com Buy Now Kim Kardashian For Balenciaga Image Source: Courtesy of Balenciaga Balenciaga Le Cagole Shoulder Bag Image Source: balenciaga.com Balenciaga Le Cagole Shoulder Bag (£1,500) Balenciaga Le Cagole Shoulder Bag £1,500 from balenciaga.com Buy Now Kim Kardashian For Balenciaga Image Source: Courtesy of Balenciaga Balenciaga Leopard Print Tailored Coat Image Source: balenciaga.com Balenciaga Leopard Print Tailored Coat (£2,500) Balenciaga Leopard Print Tailored Coat £2,500 from balenciaga.com Buy Now Isabelle Huppert For Balenciaga Image Source: Courtesy of Balenciaga Isabelle Huppert For Balenciaga Image Source: Courtesy of Balenciaga ShoppableBalenciagaKim Kardashian