How to Wear Pantone's 2023 Colour of the Year Viva Magenta
How to Wear Pantone's 2023 Colour of the Year, Inspired by Lori Harvey and Cardi B
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This year's greatest fashion moments from Hollywood style stars were rooted in bright colours that commanded attention on the red carpet, indicating that 2023 will be another boundary-pushing year in fashion. With power dressers like Zendaya and Cardi B effectively carrying out the Barbiecore trend, it's no surprise that Pantone announced a vibrant shade of magenta as the colour of 2023.
While it's in keeping with the same bold base, "Viva Magenta" is a harmonious hue that descends from red, with hints of pink and purple. Described as empowering, "it is a new animated red that revels in pure joy, encourageing experimentation and self-expression without restraint. It is a colour that is audacious, full of wit and inclusive of all," according to a statement on Pantone's site. "In this age of technology, we look to draw inspiration from nature and what is real," colour institute executive director Leatrice Eiseman said.
We have already seen some of this energy emitted by the likes of Lori Harvey, who recently rocked a voluminous, magenta Christian Cowan skirt at the Harper's Bazaar Icons party; Serena Williams, who translated the look via a pleated Gucci gown at the Oscars; and Cynthia Erivo, who was way ahead of the game in Schiaparelli at the 2020 SAG Awards. These pioneers sported "Viva Magenta" even before it came into the spotlight.
Ahead, see how they embraced the colour, then get inspired and shop fun pieces to bring it into your own wardrobe for 2023.
Cynthia Erivo Wearing "Viva Magenta"
Wearing a colorblock couture Schiaparelli gown, featuring a bandeau bodice, paired with diamond jewellery at the 26th annual SAG Awards in 2020.
Serena Williams Wearing "Viva Magenta"
Wearing a pleated, sheer Gucci gown decorated with black sequin florals, along with slits and a plunging neckline at the 2022 Oscars.
Cardi B Wearing "Viva Magenta"
Wearing a sheer, custom mesh catsuit, hand-sewn and designed by TV personality and designer Angel Brinks at the 2022 Wireless Festival in Birmingham, England.
Lori Harvey Wearing "Viva Magenta"
Wearing a Christian Cowan gown from the Resort 2023 collection, featuring a voluminous skirt at the 2022 Harper's Bazaar Global Icons celebration in New York City.
"Viva Magenta" Trend: NBD Selma Metallic Cutout Sweater
Celebrities like Julia Fox have popularized cutouts in recent history, so why not add this NBD Selma Metallic Cutout Sweater ($208) to your 2023 wardrobe? The unique front splice and metallic sheen will help you achieve an edgy, yet glamorous vibe.
"Viva Magenta" Trend: Valentino Loco Small VLOGO Bag
Made of lambskin leather with all-over crystal embellishments, the Valentino Loco Small VLOGO Crystal Embellished Bag ($3,900) is a fun play on the signature style. This luxe piece can be worn on the shoulder, crossbody, or as a handbag. Dress it up with a festive dress in the same hue and add heels; or down with a casual all-black outfit, with the purse acting as your single pop of colour.
"Viva Magenta" Trend: REMAIN Birger Christensen Lynn Leather Pants
Made of leather, the REMAIN Birger Christensen Lynn Leather Pants ($440) feature a low-rise waist and five-pocket style that creates an appealing silhouette for all. Rock these slacks with a crop top for an edgy '90s vibe.
"Viva Magenta" Trend: Style Cheat Embellished Blazer Minidress
With a shawl collar and curve-flattering silhouette, the Style Cheat Embellished Blazer Minidress ($122) is perfect for your next holiday soirée.
"Viva Magenta" Trend: Kate Spade New York Maritza Pumps
Kitten heels have long acted as the elevated flat, and you can rock the trend with these Mary Jane-esque Kate Spade New York Maritza Pumps ($238) for a chic day at the office and beyond.
"Viva Magenta" Trend: Public Desire Satin Tie Waist Midi Skirt
You can never go wrong with a satin skirt, and the Public Desire Tie Waist Midi Skirt ($37, originally $49) is a closet must-have. The curve hugging silhouette and waist cutouts make for a sultry, yet classy piece that's perfect for any occasion.
"Viva Magenta" Trend: Marc Jacobs Micro Shiny Crinkle Tote
A Gen-Z favourite, the classic logo Marc Jacobs Micro Shiny Crinkle Tote ($390) comes in a new lambskin texture that's essential for cosy season and beyond.
"Viva Magenta" Trend: Tularosa Olivier Gown
Featuring a belly cutout and thigh-baring slit, the Tularosa Olivier Gown ($278) is the luxe magenta dress every woman needs.
"Viva Magenta" Trend: ASOS Design Curve Polka Dot Blouse
From voluminous sleeves to the shirred-stretch waist, channel your inner-"Bridgerton" personality with the ASOS Design Curve Polka Dot Blouse ($48).
