Parade x Urban Outfitters Collaboration
Parade and Urban Outfitters Just Launched the Intimates Collab of Our Dreams
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The internet's favourite underwear brand just made its first-ever foray into the market of in-person shopping, officially becoming more accessible than ever before and thus giving us even more incentive to stock up on its silky, universally comfortable pieces. Don't mind us, we're just over here already buying everything!
ICYMI: Parade has teamed up with Urban Outfitters to take its wide-ranging, size-inclusive, and yes, even sustainable selection of underwear styles offline and into stores across the country. Beginning today, shoppers can now browse through pieces from the exclusive Parade x UO collaboration — which features an 18-piece collection of bralettes and underwear, including four UO-exclusive styles. The collection is available to shop online at urbanoutfitters.com, and will eventually roll out into 25 Urban Outfitters retail locations.
Since launching in 2019, Parade has helped to reshape the underwear and intimates industries for the better through the use of sustainable materials and the introduction of more thoughtfully-crafted, inclusive designs — even developing a cult following of teens, Gen Z'ers, and millennial shoppers, in the process. Even if you've yet to test out the brand's beloved undies for yourself, you'll now have the chance to shop them out IRL — or just bulk-buy the cheeky styles online, too (honestly, whatever you prefer).
Scroll down to browse (and shop!) through the Parade x Urban Outfitters collaboration before it inevitably sells out — and trust us, it will sell out.
Parade Re:Play Thong
Shoppers and Parade loyalists alike hail this Parade Re:Play Thong ($9) style for being the "anti-thong thong" — perfect for all-day wear thanks to the underwear's ultra-soft, 360-degree stretch material. Not only is the style a bestseller for the brand, it's now also available to shop at Urban Outfitters, too — and in acid green and slick black colorways, no less.
Parade Silky Mesh High-Cut Thong
The classic thong style gets a seriously sexy makeover with this Parade Silky Mesh High-Cut Thong ($10). With a superfine mesh material, the thong provides enough breathability to be styled for day-to-night wear. Plus, unlike other pieces from the collection, it even resembles a luxury lingerie style — versatile and sexy!
Parade Silky Mesh High-Rise Cheeky
Slip into something soft with this Parade Silky Mesh High-Rise Cheeky ($15). The playful style boasts a universally flattering silhouette, thanks to its high-rise flair. And the underwear is also celebrated as one of Parade's silkiest and most comfortable styles — ideal for wear under dresses, denim, and beyond!
Parade Re:Play Cheeky
Unlike other underwear, this flirty Parade Re:Play Cheeky ($10) style is made to move in. Thanks to a 360-degree material composition, the breathable bottom helps to provide 24/7 comfort, all while being fitted with a more flexible stretch. Bonus: it's available to shop in two, bubbly pink colours, too!
Parade Silky Mesh Triangle Bralette
Summer patterns never have to end with this Parade Silky Mesh Triangle Bralette ($36). Wrapped in a silky material and accentuated by dotted daisy designs, the style is as pretty as it is playful. Plus, the triangle bralette carries an inimitably lightweight feel, providing all-day comfort and support regardless of your plans.
Parade Silky Mesh String Cheeky
We can't stop obsessing over this Parade Silky Mesh String Cheeky ($11) underwear bottom. The style boasts a subtle sexiness to it, which is elevated even more by the superfine mesh material that's wrapped around the bottom. Best of all: the underwear is crafted from soft recycled fabric with sheen trims — making it sustainable and stylish!
Parade Re:Play Thong
If you're looking for a thong that feels nothing like a thong, then look no further than the Parade Re:Play Thong ($9) — aka the internet's new favourite underwear bottom that provides the same breezy silhouette of a thong, but without any of the extra hassle or discomfort. Did we mention that it also comes in two vibrant colours, perfect for styling alone or as the base of an outfit?
Parade Silky Mesh Triangle Bralette
This Parade Silky Mesh Triangle Bralette ($36) is making our hearts flutter — and not just because it features delicate, butterfly embroidered designs across the style. Unlike other bralettes, this piece features a universally flattering triangle structure that's as practical as it is breathable. And thanks to Parade's signature FreeStretch elastic waistband, you almost forget that you're wearing a bra at all.
