"I generally stay away from non-stretch denim, but I have fully fallen in love with these Etica Tyler High Waist Vintage Straight Jeans (£87, originally £135) because it is the lightest denim I have ever come in contact with. Seriously, I did not have to wiggle and shimmy to get into these, which is a huge win. They're pants I can, and will, wear all day long. Plus, the silhouette is the perfect wide leg; it's not straight, but it doesn't feel overly exaggerated, so I can wear them for any occasion too. I can't sing their praises enough." — India Yaffe, associate editor, commerce