How the 15 Percent Pledge Supports Black Owned Businesses
Here's What It Really Means When a Fashion Retailer Takes the 15 Percent Pledge
5
View this post on InstagramA post shared by Aurora James 🦢 (@aurorajames) on
Aurora first posted the idea for the pledge on her feed on May 29, 2020. She had come up with it the night before while speaking to a friend about the struggles Black-owned businesses are facing — especially now, during the COVID-19 crisis, when it has been stated that 40 percent of Black companies will not survive coronavirus pandemic.