POPSUGAR: Can you provide specific data about the traffic to your site after Meghan was spotted wearing her HATCH dress in January 2019?
HATCH: Meghan stepped out on Jan. 10, 2019, which was a Thursday. That weekend, we saw over 300 percent increase in daily traffic. That month we saw a 500 percent increase in sales of the Eliza dress, and since then, we have sold out completely of the item eight times.
"[Meghan] embodies a vision of stylish, comfortable, and confident maternity dressing that reflects her personal style."
PS: How is the brand notified as soon as Meghan steps out in HATCH?
HATCH: That morning, Ariane woke up to a flurry of excited texts, emails, and calls from friends in London celebrating the news. At first, she thought it must be a mistake, but upon seeing the photos of Meghan wearing the formfitting Eliza Dress, she was blown away that she chose HATCH to proudly show off her bump for her first public appearance.
PS: What is it about Meghan's maternity style that's so relatable?
HATCH: Meghan's maternity style is appealing to the everyday woman because she dresses like the everyday woman. She's both aspirational yet totally down to earth. She embodies a vision of stylish, comfortable, and confident maternity dressing that reflects her personal style, which is exactly what HATCH is about. She isn't afraid to flaunt her growing bump and celebrate this incredible time, yet she still looks so chic and effortless.