Rita Ora Primark Collection Fashion Interview
How Rita Ora Approached Designing a 169-Piece Collection That Starts at £3
4
PS: Out of the pieces that already debuted in the collection, which looks do you think will resonate with your fans the most?
RO: For the fans that have been with me since day one, I think it will be the more wild pieces. I feel like that's part of my personality — I'm a kid at heart. So for me, it was really important to have the matching fluffy hat with the fluffy cardigan. I think those pieces will make them say, "Oh, there she is." But I also wanted to show a sense of growth and maturity, because for where I'm at in my life, it certainly does mirror that. So it's a mixture of keeping it really fun and funky but also showing that elevation.