Popsugar Fashion Fashion Shopping Serena Williams Jewellery Donating to Black-Owned Businesses Serena Williams Is Donating 100% of Profits From Her New Jewellery Collection to Black-Owned Businesses 10 July 2020 by Yerin Kim View this post on Instagram NEW Our exclusive capsule UNSTOPPABLE is here! Now through August 5, we’re proudly donating all net proceeds of our Unstoppable Collection to Opportunity Fund’s Small Business Relief Fund, to provide support directly to Black small-business owners. ⠀ ⠀ The design is a polished circle — a symbol of serenity and unity — with one glittering round diamond (because we all need a little ✨) ⠀ ⠀ We thought a lot about which single, meaningful word would energize us most right now... we chose "unstoppable" because it's so optimistic and strong — and who doesn't need that kind of inspiration?⠀ ⠀ In sterling silver & diamonds, $100. A post shared by Serena Williams Jewelry (@serenawilliamsjewelry) on Jul 2, 2020 at 12:36pm PDT As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. If you have yet to check out Serena Williams's eponymous jewellery line, get ready to be wowed by the brand's ethically sourced and beautifully simple pieces. Inspired by the tennis pro's own personal style, Serena Williams Jewellery (SWJ) launched late last year with unique yet practical accessories the tennis pro herself would sport on the courts. And as if gorgeous fine jewellery wasn't enough, the brand is giving back to Black-owned businesses with its newest capsule collection. The Unstoppable collection introduces two matching pieces — a sterling silver bracelet and necklace — each featuring a simple polished circle with a glittering round diamond. In an Instagram post announcing the launch, Serena explained that the circle "represents serenity and unity, and is a reminder that your optimism and strength are unstoppable." From now through Aug. 5, SWJ is donating all net proceeds from the collection to the Opportunity Fund's Small Business Relief Fund, which will directly support Black business owners. The tennis superstar also revealed in an interview with People that the pieces were inspired by a necklace she often wore during her record-breaking year back in 2015. "I wore a circular necklace the last time I won all four Grand Slams in a row," she said. "I had won four in a row wearing that necklace. I was just really unstoppable." Shop the chic jewellery below, and prepare to hit "add to bag" immediately. Related: Serena Williams's Intense TikTok Workout Is a Reminder That She's the GOAT, No Question Unstoppable Diamond Toggle Necklace Image Source: serenawilliamsjewelry.com Unstoppable Diamond Toggle Necklace (£79) Unstoppable Diamond Toggle Necklace £79 from serenawilliamsjewelry.com Buy Now Unstoppable Diamond Bracelet Image Source: serenawilliamsjewelry.com Unstoppable Diamond Bracelet (£79) Unstoppable Diamond Bracelet £79 from serenawilliamsjewelry.com Buy Now View this post on Instagram NEW Our exclusive capsule UNSTOPPABLE is here! Now through August 5, we’re proudly donating all net proceeds of our Unstoppable Collection to Opportunity Fund’s Small Business Relief Fund, to provide support directly to Black small-business owners. ⠀ ⠀ The design is a polished circle — a symbol of serenity and unity — with one glittering round diamond (because we all need a little ✨) ⠀ ⠀ We thought a lot about which single, meaningful word would energize us most right now... we chose "unstoppable" because it's so optimistic and strong — and who doesn't need that kind of inspiration?⠀ ⠀ In sterling silver & diamonds, $100. A post shared by Serena Williams Jewelry (@serenawilliamsjewelry) on Jul 2, 2020 at 12:36pm PDT Fashion ShoppingShoppableJewelrySerena Williams