Rebecca explained that being constantly under pressure to do the right thing for a child can be incredibly stressful for new parents.
"From what you put in your baby's mouth to what you put on their skin, every small decision becomes much bigger and you worry you might not be making the right choice, or are being judged by others," said Rebecca, adding that, "We want to give new parents the confidence to feel they are making the right choices for their baby's skin, so they feel more in control of this element of their new path of discovery."
Despite the anxiety new parents face, 42 percent of the people polled said having a child was the first time they truly felt unconditional love. Aw.