The instructions recommend brushing a dog first, so I gave Beau's coat a few passes with a deshedding tool before popping him in the tub. The other huge appeal of this product (alongside good ingredients) is that it features the same fresh floral Mercer Street scent as Ouai's classic fragrance and human hair-care products. While I did have to put my nose up to the bottle to get a whiff (since it's not overpowering), without a doubt, this is the best-smelling dog shampoo I've ever sniffed in my entire life.
Now that I was even more convinced, I massaged this formula into his coat. Thankfully, there wasn't an excess of lather, as I don't have a handheld shower attachment. It rinsed out easily with no excess residue left on his coat or detectable stripping of his skin.
Beau's take: Since it doesn't smell like meat or peanut butter, he didn't seem to care when I let him sniff the top. Other than shivering a bit when I stopped to take pictures, Beau was otherwise unbothered by me dumping and splashing mugs full of water all over his body (as he doesn't easily maneuver to fit under the running tap).
Image Source: POPSUGAR Photography / Morgan Ashley Parker