Atomic Blonde Is Our Favourite Way to Go Brighter With Our Hair Colour This Summer
When it comes to hair, there's rarely a colour more in demand than blonde. The hue can take many forms with plenty of new shades cropping up with quirky new names. Our latest favourite? "Atomic blonde" hair.
"Atomic blonde" was coined by Harriet Muldoon, who is a colourist at Larry King Salon in London, to describe the blondest of blonde hues that she created for Poppy Delevingne this summer. With lockdown restrictions lifted and salons fully back up and running, people are flocking to their colourists for more than just a root touch-up. The likes of Muldoon have seen a huge rise in people opting for the lightest, brightest shade possible — and it's no wonder with 62 million tags for #blondemoment on TikTok alone.
"This summer, we will see a rise in clients asking for statement colour and brighter and bolder pieces that are striking in appearance," said Muldoon. "Atomic blonde is a fierce comeback colour — the tone is strong and bold but with a modern twist. The multidimensional colour technique and products used ensure that the hair is kept in top condition whilst keeping the colour is as powerful as it can be," she continued. Atomic blonde is the perfect balance between keeping your natural hue whilst still having a bit of fun and going brighter. "A lot people got so used to having their natural colour during lockdown, they were coming to the salon saying that they wanted to keep a bit of their natural colour; so even though we've gone bright, we've kept it a really natural blend," Muldoon added.
To create Delevingne's atomic blonde hue, Muldoon used the new Redken Shades EQ Bonder Inside, which is essential to the shade as it keeps the hair super healthy and shiny whilst getting the brightest shade possible. "To create the look, I used Redken Flash Lift Bonder Inside with shades EQ Bonder Inside 010Gi Tahitian Sand and 010NB Caramel Cloud, followed by the new Acidic Concentrate in-salon treatment at the back bar," Muldoon explained.
The best part about atomic blonde is that anyone can wear it — your colourist can help you decide on the perfect hue for your skin tone.