E.l.f. Cosmetic's Brow Lift Review:With Photos
This $6 Product is the Best Thing to Happen To My Brows
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
For the last few months, I haven't been able to scroll through TikTok without seeing at least one video of a beauty influencer testing (and loving) E.l.f.'s newest product, Brow Lift ($6). The affordable brow product has been likened to a similar, more expensive brow wax, and it's being praised for its ability to give the perfect feathered brows. It is so popular that it's been sold out for months, but it's finally back in stock, which means I was finally able to get my hands on it and test it out.
I've been growing out my eyebrows for about two years now, and the process has been daunting. I've been using an eyebrow serum to help my sparse hairs grow, and I've been tinting them to help accentuate the baby hairs that are lighter in colour. Even with all of that TLC, I still rely heavily on brow products to even them out and shape them.
E.l.f's new Brow Lift is an eyebrow wax that promises extreme hold and a perfectly feathered look. The wax is completely clear, so it works for all brow colours and skin tones, and it's infused with aloe to help condition the brow hairs while keeping them in place. The product is cruelty-free, and it's formulated with phthalates and parabens.
The first time I tested this brow gel, I opted to use it with E.l.f's Brow Lift Applicator ($4). I picked up some of the wax product using the flat end of the applicator and placed it directly onto my eyebrows. From there, I used the spoolie end of the applicator and brushed the product through my brows, evenly dispersing the product throughout.
The first thing I noticed was how lightweight the formula felt. It didn't feel like it was weighing my brows down at all, and I didn't feel like I had to apply much to keep them in place. Plus, it seemed like the wax was easily sculpting my eyebrows up with little to no effort from me. I've tried other waxes in the past where I've had to practically scrape my brows using a spoolie just to disperse the product, but this formula was easy to apply and distribute evenly.
Although I could have gotten away with just using just the spoolie end of the applicator to seal in the look, I opted to also use the flat end of the applicator to really lift my brows. I placed the applicator over my brow, pressed down, and made an upward swiping motion. This immediately gave them a laminated look, and I was honestly shocked at how similar they looked to when I had them professionally laminated, all from just a brow wax.
The product dried down quickly, and it didn't leave my eyebrows feeling crunchy or funky in any way. It also didn't leave behind any residue, and I didn't have any issues with the product flaking throughout the day. Overall, it practically glued my eyebrows to my face, except it didn't feel uncomfortable at all. In fact, I barely noticed I had it on. When it came time to remove it, I used my normal combination of a cleansing balm and a liquid cleanser, and washed out easily without any issues.
At just $6, this is one of the most affordable brow products I've tested, and it absolutely works wonders. Plus, a little goes a long way, so I can definitely see it lasting me a long time. The only con for me is that I will need to be extra careful and make sure I completely close the product because it will dry out if left unsealed.
I do think that E.l.f.'s applicator really helped seal the deal with this product, and I would definitely suggest purchasing it (or using something similar) if you're planning on testing out the Brow Lift Wax. This is an amazing clear brow wax, especially for the price, and it's become my favourite product to use both for the soap brow look and for a natural look as well.
If you've been searching for the perfect product to sculpt your brows to perfection, trust me: this is it.
Rating:
