Popsugar Beauty Love Island Love Island Molly-Mae Launches Tan Brand Filter By Molly-Mae Love Island's Molly-Mae Launched Her Own Fake Tan Brand 12 December 2019 by Tori Crowther View this post on Instagram THE ULTIMATE REAL LIFE FILTER✨ @filterbymollymae Shop my very own Tanning Range NOW.... A post shared by MOLLY-MAE (@mollymaehague) on Dec 11, 2019 at 10:01am PST Image Source: Instagram Love Island runner-up Molly-Mae Hague has launched her very own tanning brand: Filter By Molly-Mae. Over the past week, Hague dropped hints about a secret project before finally announcing — on both her Instagram and in an exclusive article by Marie Claire — the news that she is diving into the world of fake tan. The brand has already racked up 90k followers on its official Instagram page, so we're sure it won't be long before selling out of the new products. Four products feature in the initial launch: Tanning Mousse: Dark, Tanning Mousse: Extra Dark, Large Velvet Tanning Mitt, and a Mini Velvet Tanning Mitt (designed for the face). If you're a fan of a supernatural, barely there glow, you might want to stick to tanning drops before diving straight into dark tanning mousse. Filter By Molly-Mae promises to deliver a "natural illuminating glow," while being incredibly hydrating for the skin — this is especially important to Hague, who has opened up about suffering from eczema, which can cause the skin to become very dry and irritated. While many fans are excited about the launch, there are people who are calling out Hague's products and advertising for looking similar to Kim Kardashian West's Skims. Now, at POPSUGAR we are always up for a little extra glow and for female entrepreneurship, but we're also here for a beauty industry that feels inclusive. When compared to the likes of tanning brand Isle of Paradise (featuring Love Island Meghan Barton Hanson), a company that goes above and beyond to ensure diversity and inclusivity is at its core, it's a shame the same can't be said yet about the campaign imagery for Filter By Molly-Mae. Read on to get a look at the campaign, for a behind-the-scenes look, and to shop all of the products. View this post on Instagram 1 DAY @filterbymollymae A post shared by MOLLY-MAE (@mollymaehague) on Dec 10, 2019 at 10:22am PST 1 / 12 View this post on Instagram THE ULTIMATE REAL LIFE FILTER✨ @filterbymollymae Shop my very own Tanning Range NOW.... A post shared by MOLLY-MAE (@mollymaehague) on Dec 11, 2019 at 10:01am PST Image Source: Instagram 2 / 12 FILTER BY MOLLY-MAE™... Barbados vlog - shooting my campaign for my own brand! 3 / 12 View this post on Instagram It’s here.... FILTER BY MOLLY-MAE™ SHOP NOW Link in bio✨ A post shared by FILTER BY MOLLY-MAE ™ (@filterbymollymae) on Dec 11, 2019 at 10:00am PST 4 / 12 View this post on Instagram Flattering for every skin tone. FILTER BY MOLLY-MAE ™ ✨ A post shared by FILTER BY MOLLY-MAE ™ (@filterbymollymae) on Dec 11, 2019 at 12:31pm PST 5 / 12 Filter By Molly-Mae Tanning Mousse: Dark Image Source: filterbymollymae.com Filter By Molly-Mae Tanning Mousse: Dark (£20) 6 / 12 Filter By Molly-Mae Tanning Mousse: Extra Dark Image Source: filterbymollymae.com Filter By Molly-Mae Tanning Mousse: Extra Dark (£22) 7 / 12 Filter By Molly-Mae Large Velvet Mitt Image Source: filterbymollymae.com Filter By Molly-Mae Large Velvet Mitt (£10) 8 / 12 Filter By Molly-Mae Mini Velvet Mitt Image Source: filterbymollymae.com Filter By Molly-Mae Mini Velvet Mitt (£7) 9 / 12 Image Source: Instagram user mollymaehague 10 / 12 Image Source: Instagram user mollymaehague 11 / 12 Image Source: Instagram user mollymaehague 12 / 12 Love IslandTanningBeauty NewsFake Tan