The Nars Air Matte Blush Is So Easy to Apply, You Don't Even Need a Mirror
Thanks to a cheeky-named shade called Orgasm, Nars Cosmetics has become well-known over the past three decades for making really good blush. And whilst it's the brand's classic powder blushers that makeup artists and beauty-lovers have long been loyal to, this month, the brand introduces an innovative new cream formula that I'm confident people will fall in love with: the Nars Air Matte Blus (£26).
The new blusher launch comes just a couple of months after Nars introduced its Air Matte Lip Colour, a sheer, matte liquid lipstick with a soft-focus finish that can be used to create either a blurred lip or stained effect. The Air Matte Blush promises the same sheer and blurred pigment but in a creamier, more hydrating formula made for your cheeks.
The formula is dense mousse (meaning not like an airy, whipped mousse you'd put in your hair) and is so silky that it almost feels wet when you dip your finger in the jar. Because of how creamy the formula is and how sheer the pigment is, I don't feel like I'm exaggerating when I say that this is the easiest blush I've ever applied. Most cream blushes require a degree of blending and buffing and the right pressure so you don't move the pigment around too much and leave splotches. Not this one. Using my fingers to apply it — with a mix of swiping and tapping motions — I find the formula spreads across my cheeks like warm butter (which the brand claims is thanks to jojoba gel). And you can layer it for days. One layer gives you a whisper of colour on your cheeks, but you can build it up to look pretty opaque if you want.
In addition to being a cinch to apply, the biggest selling point for me about the Air Matte Blush formula is how natural it looks on your skin. Thanks to a combination of silky polymers and micropowders, the pigment looks soft and diffused on your cheeks, allowing the texture and quality of your skin to show no matter how much you apply. It reminds me a lot of the effect you get with liquid blushes like Glossier Cloud Paint. And whilst I absolutely love that product, I'm not going to lie, on most mornings, I don't have the patience to faff around with applying the superpigmented liquid. The Air Matte Blush formula, on the other hand, gives nearly the same effect — a flush that looks like it's the result of colour naturally coming to your cheeks versus actual makeup — but it takes three seconds to spread on with your fingers.
The Air Matte Blush comes in eight shades at the moment, a range of pinks, berries, neutrals, and, yes, the iconic Orgasm hue (the only hue with a bit of shimmer). In the future, we hope the brand adds more colours to the collection, especially on the darker end of the colour spectrum, and considers adding a few more options with a shimmery finish, as the mousse texture combined with the glitter really looks gorgeous on skin. Overall, though, I'm super excited about this new formula. It's perfect if you don't like spending a ton of time on your makeup or prefer a no-makeup makeup effect. And if you are absolutely makeup obsessed, then the innovative formula is more than enough of a reason to check it out yourself.
Keep reading to see all of the shades on POPSUGAR editors, as well as shop the new formula.