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Fixing the beauty industry's massive waste problem should not fall solely, or even primarily, on the consumer. Rinsing out and recycling your empty bottle of face wash and separating the nonrecyclable pump is important, yes, but it has to be up to the brands to make systemic changes and governments to step in with regulations to solve this urgently important issue. Nuxe's new "waterless" products — part of the brand's Bio Organic range that was introduced in 2020 — is one very (very) small step in helping address the problem, but it's a step in the right direction.
Founded in 1991, Nuxe is a luxurious French pharmacy brand that has always been committed to protecting the environment. British and American beauty editors have long been nabbing Nuxe goodies to bring home every time they go to Paris on holiday. The Nuxe Bio Organic line, which launched in September 2020, took that commitment to nature one step further with a collection of vegan and Ecocert-certified organic skin-care products. Packaged in jars made of up to 90 percent recycled glass, the formulations — which are all made in France — prioritise locally produced ingredients and sustainable supply networks.
The brand calls its five new additions to the Bio Organic range "waterless" because they use either no water or very little water during the formulation process. The cleansing oil and the balm deodorants (available in two versions) are formulated with zero water, whilst the two rich soaps are solid cleansers that require very little water to create. And because the products don't contain water, they require less packaging; that means not only are the products not overusing a valuable resource, but they're also producing less waste once purchased.
Intrigued — and always looking for ways to make my beauty routine more sustainable — I decided to give the range a go for a couple weeks. Keep reading to get my honest thoughts on the "waterless" products.