Perhaps no beauty brand has done more for the direct-to-consumer model — or the color millenial pink — than Glossier. Founded in 2014 by Emily Weiss as an extension of the blog Into the Gloss, the brand sells It-girl-approved makeup in ubiquitous bubblewrap packaging. And it's paid off big time: the brand has since raised over $34.4 million in venture capital. From a cream blush that would convert even the most staunch powder-phile to a chemical exfoliant that takes the guesswork out of cosmetic acids, Glossier consistently delivers in both quality and aesthetics — which accounts for the brand's robust social media presence.