Mom and wife Gregg Renfrew founded this multi-level marketing company that you may have seen be sold by representatives via Facebook or other social media. Although the MLM system is a controversial one, Beautycounter has transcended that status through its superior, healthy products. One of Renfew's goals with the line was to give customers a way to buy chemical-free beauty products. The brand even has a "Never List" of harmful ingredients that you won't find in its lineup. Plus, the products — which range from lip gloss to moisturizer — are luxurious and effective.