According to founder Gwyneth Paltrow, Goop is a "word that means nothing and could mean anything." To us, Goop means a beauty wonderland that sells a line of luxury skincare, supplements, and and fragrances. Although Goop has faced its share of problems, from the irreverent (can we all agree to stop making vaginal steaming jokes?) to the more serious (the company was $1.6 million in debt back in 2014), it endures — because women are f*cking strong.