Not to be outdone by her younger sister, Kim launched a line of (what else?) contour kits in 2017. She later expanded her brand to include glitter pigments and lip glosses, fragrances, and a fabulously-marketed Valentine's Day heart-shaped perfume. According to industry experts, during her first roll-out of the contour kits, Kim made $14 million in under three hours. And that, my friends, is how you become a beauty boss.