Best Products From Women-Owned Beauty Brands
The 15 Best Products From Women-Founded Beauty Brands
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Brand: Ouai
Founder: Jen Atkin
Story: The celebrity hairstylist aimed to create a line of luxury hair products that were quick and easy for the everyday woman to use to achieve effortless style.
Product to try first: The Ouai Medium Hair Spray ($26) is suitable for all hair types, never feels sticky, and is just the right amount of hold without crunch.