Tori Crowther is a freelance beauty journalist and former POPSUGAR UK editor.
Gemma Cartwright was the former senior editor at POPSUGAR UK. Before joining POPSUGAR in 2013 Gemma was best known for creating one of the UK's first ever fashion blogs. Over the years she has worked for celebrity websites, beauty brands, and tech companies. She is a graduate of the London College of Fashion, a pub quiz fanatic, and a period drama devotee. She has never met a polka dot she doesn't like. Lauren Gordon is the editorial coordinator at POPSUGAR UK, where she creates lifestyle and identity content. Lauren has a degree in journalism from University of the Arts London and previously worked as a showbiz and TV reporter at The Mirror US. Lauren specialises in pop culture, hair and beauty, focusing on trends, sharing in-depth tutorials, and highlighting hidden gems in the beauty industry.