"In the same way art collectors can appreciate a good watercolour painting, every day I thank all that is holy for great mascaras. I used to think I could play the product field in this department, but after I hurriedly left my apartment without applying my go-to It Cosmetics Superhero Mascara, I realised there was no other formula in our beauty closet that delivered the same volume, pigment, and false lash-effect. You better believe I'll be holding my very last tube tight, because you never really know what you've got until it's gone." — Kelsey Castañon, senior beauty editor
Image Source: POPSUGAR Photography / Kelsey Castañon