"I've always had a Jo Malone fragrance since I was a teenager, but Jo Malone Peony and Blush Suede Cologne (£54) made me move away from my signature scent, Pomegranate Noir," said Carly Ancell, POPSUGAR UK senior manager, brand partnerships. "It's floral and perfect for summer, but the suede brings a slightly heavier note and a maturity that I really love. It's also long lasting!"