As the name suggests, Louis Vuitton On the Beach Eau de Parfum (£215), which is new for 2021, smells like a day spent lounging on the beach. It does so with a blend of citrus notes (Yuzu, a fruit from Japan, to be exact), a combination of green herbs like rosemary, thyme, and pink pepper, which create a "sandy note", as well as cypress — all housed in a bottle the colour of a blazing sunset.