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Anastasia Beverly Hills Luminous Foundation

In what might be the most exciting beauty news of the month, Anastasia Beverly Hills is launching its first-ever liquid foundation. Available in 50 shades (yes, 50, with tones in the fair, light, medium, tan, and deep categories), the Anastasia Beverly Hills Luminous Foundation is a long-lasting, oil- and-fragrance-free formula with a dewy finish that you can build from medium to full coverage. And the social-media-savvy beauty brand truly thought of everything: while wearing this formula, you won't get a hint of flashback when snapping selfies.

Launches Aug. 15 exclusively at Selfridges (£43)