Introducing the mascara of the future. OK, no, the new Avon 5-in-1 Lash Genius Mascara (£9) doesn't apply itself on its own or talk back to you, but it was created using artificial intelligence. Called the "Genius Algorithm," Avon created a proprietary AI tool that filtered and read through thousands of online consumer mascara reviews to figure out what people were requesting most out of a mascara formula. The verdict shouldn't come as a shock. Consumers wanted volume, length, lift, clump-free definition, and a dramatic black colour; but here's the takeaway: the wanted a mascara that offered every single one of these things. Between the gel formula, the wand that contains a mix of short and long bristles, and the carbon-black pigments, Avon hopes to give the people what they want in one gilded tube.