According to the brand, not only is Gucci Mémoire d'une Odeur eau de parfum (£92) the first example of a "mineral aromatic" scent, it's also the first instance of Roman chamomile being used in fragrance. Perfumer Alberto Morilla (who's created most of Gucci's most recent eau de parfums), combined the unique note with Indian coral jasmine and a base of musk, sandalwood and vanilla, creating a new olfactive category for anyone who wants to try it.