Spending Strategy:
"For me, it's all about performance, so I keep my eye out for ingredients that I know and love, multipurpose products that really allow me to get the most bang for my buck, and tried-and-tested products that I know I can rely on. Even with drugstore products, I seek out reviews and recommendations before shopping to ensure I'm making smart choices." — Gemma Cartwright, senior editor
Product Picks:
"No skincare regimen is complete without hyaluronic acid, and this The Ordinary Hyaluronic Acid 2% + B5 (£6) is an affordable, no-nonsense formula which has become my go-to product. Applied before serums and moisturisers, it helps to lock moisture into the skin and keep it looking as plump and fresh as possible. It's particularly important in Winter when central heating sucks all the water out of the air."