"My skin errs on the reactive side, which means that while I need my face creams to hydrate and fight fine lines, I also need them to be as gentle and basic as possible. That's where Simple comes in: the products are free from artificial colourants, artificial fragrances, alcohol, harsh preservatives, and surfactants that could possible freak my face out. I love Simple Water Boost Skin Quench Sleeping Cream (£7) in particular because it's incredibly moisturising and leaves my complexion feeling soft and looking dewy when I wake up in the morning."