Spending Strategy (Superdrug): "After 11 years as a beauty editor, there are beauty products I've learned it's better to splurge on (shampoo, conditioner, serum, foundation, eye shadows), and beauty products I've learned you can just head to the drugstore for (mascara, face creams, body wash and lotion, nail polish). Many of the products I'd buy on a trip to Superdrug are things I've used and loved for years. A quick note about my beauty routine: my hair is fine, highlighted, and pretty dry (so I need lots of TLC and moisture), my skin is reactive and at 33, just starting to show faint signs of aging like fine lines. Oh, and I absolutely love makeup. I don't wear as much as I used to, but I'll still try anything once." — Sophia Panych, content director
Product Picks:
"If my memory serves me right, Maybelline Instant Conceal Eraser Concealer (£9) is the all-time, bestselling drugstore concealer in the US, which is where I worked as a beauty editor before moving to London six months ago. I was skeptical at first (I normally have bougee taste when it comes to foundation and concealer), but I used a tube in a pinch after work once and I instantly understood why everyone is so obsessed. The formula is incredibly silky and blendable, but also quite opaque, making it the perfect concealer for covering dark under-eye circles (they actually have a very pale pink colour that's meant to counteract dark circles if you're interested). And not only is the sponge applicator super easy to use — just dab and blend — but it also makes it easy to use this liquid-y concealer like a foundation, spreading the pigment over large areas around the nose, on your chin, and along the forehead."