"I'm so obsessed with how the Tula Brighten Up Smoothing Primer ($34, launching Feb. 5) feels. I've been wearing it on the weekends sans any makeup at all. It has an ultra-smooth, gel-like texture that feels like a burst of water when you apply it before drying into a satin finish. It's also silicone-free and loaded with healthy ingredients I can get behind." — JH