Cushy, colourful, and very comfortable to wear, Beauty Bakerie Matte Lip Whip (£19) proves you can have it all when it comes to a liquid lipstick. This formula lasts all day yet is super easy to remove when you're ready to, meaning you neither have to scrub the life out of your lips to get off any excess, nor be left with stained lips for the next 24 hours. Plus, the shade selection has a good variety of neutrals if you're into more natural-looking hues.