Unlike the rest of the formulas on this list, the Victoria Beckham Beauty Bitten Lip Tint (£32) is neither full-coverage nor ultra-pigmented. Instead, it's more like an old-school lip stain that gives your lips a wash of colour — like you just enjoyed a red ice lolly or just bit your lips (hence the name). Unlike those traditional stains, however, the Bitten Lip Tint doesn't suck out every last drop of moisture from your mouth. It does however, last for a really, really long time — even if you're covering it up with a mask for a bit, makeup artist Lisa Potter-Dixon said on ITV's Lorraine.
Available in two shades — Chérie (rose pink) and Bisou (deep berry) — the sheer, semi-matte pigment has a unique, jelly-like texture that feels comfortable and hydrating, and won't settle in fine lines or start to flake no matter how long you wear it for.