Il Makiage Infinity Long-Wear Matte Lip Cream (£20) might just make all of your long-lasting, matte lipstick dreams come true. Available in 26 shades (with a few colours available in a metallic finish), the formula is highly pigmented but is so flexible and lightweight, it feels like you've got nothing on. And even though it has some serious staying power, it won't fade, crack, or smudge throughout the day. Peruse the review section of the site and you'll find that many people loved the formula so much, they found themselves buying multiple shades.