Pricy, sure, but the Chanel Rouge Allure Ink Fusion Matte Liquid Lipstick (£31) certainly lives up to its long-lasting, ultramatte claims — plus, the range features some of the most gorgeous shades of red you've ever seen. The formula itself is incredibly silky and lightweight — almost fluid-like versus a cushy cream — and glides on effortlessly, while the tapered doe foot makes staying in the lines and contouring your lips a breeze. Once the formula sets, you're left with the most intensely matte finish that you'd think would feel like shrink wrap on your lips. Instead, it stays comfortable and flexible throughout the day.